Influencer Campaign — F&B Brand
Final internship project — end-to-end influencer marketing campaign for an F&B brand. Recruited 8 micro-influencers (10K-50K followers), produced 24 deliverables, tracked via UTM + Meta Pixel.
Salma Khairina
Digital Marketer · Performance Ads & Social Media Strategist
About
Communication Sciences graduate from Universitas Padjadjaran (GPA 3.78) with 18+ months of hands-on experience in Digital Marketing through internships and freelance work. Proven track record of growing Instagram followers from 5K to 32K in 6 months for a local fashion brand, and optimizing Meta Ads campaigns to a 4.7x ROAS. Passionate about performance marketing, content strategy, and data-driven storytelling — ready to join a team scaling its brand.
Work Experience
- FF&B Startup BrandJakarta, Indonesia (Hybrid)Digital Marketing Intern
- Managed 3 social media platforms (Instagram, TikTok, Facebook) — grew combined followers from 8K to 25K (3.1× growth) in 6 months
- Ran 12 Meta Ads campaigns with total budget IDR 80M — achieved average ROAS 4.7× and reduced CPA by 38%
- Created monthly content calendars + briefs for 60+ posts — engagement rate increased from 2.1% to 5.4%
July 2024 - December 2024 - 55+ Local MSME Brands (Fashion & F&B)RemoteFreelance Content Marketer
- Developed copywriting + visual briefs for 5+ local fashion & F&B brands in Bandung — average client retention 6+ months
- Grew a fashion brand client from 5K to 32K Instagram followers in 6 months through consistent content strategy
- Built email marketing sequences for a local coffee brand newsletter — 42% open rate, 8.3% CTR
February 2023 - Present
Education
- UUniversitas Padjadjaran (UNPAD)B.A. in Communication Sciences (GPA 3.78/4.00)August 2020 - July 2024
- SSMA Negeri 5 BandungSocial Sciences TrackJuly 2017 - June 2020
Additional Experience
- SStudent Executive Board (BEM) — Faculty of Communication, UNPADBandung, IndonesiaHead of Media & Communications Department
- Led a team of 12 managing social media + documentation across 8 board programs — total reach 50K+ students
- Initiated visual rebrand of the board (guidebook, post templates, social media style) — adopted across 2 subsequent administrations
- Launched podcast project 'Behind the Activist Scene' — 12 episodes, 2.5K cumulative listeners on Spotify
February 2023 - January 2024 - BBandung Writers CommunityBandung, IndonesiaContent Editor & Workshop Coordinator
- Edited and published 45+ articles on the community blog — average 800 views per article, 36K+ total pageviews
- Coordinated 6 offline + 4 online writing workshops — 350+ total participants with 78% retention rate
March 2022 - December 2023
Certifications
Skills
Meta Ads 
Google Ads 
Google Analytics 
TikTok Ads 
Canva 
Figma 
Mailchimp 
WordPress 
HubSpot 
Notion SEO
Copywriting
Content Strategy
Email Marketing
Portfolio
Selected projects I've worked on
A mix of internship final projects, freelance work, personal experiments, and volunteer campaigns. Every project has measurable, concrete outcomes.
Social Media Strategy — Local Fashion Brand
Freelance project — content strategy + visual design for a local fashion brand. Follower growth from 5K → 32K in 6 months through consistent posting, content pillars, and TikTok integration.
Personal Project — Audio Podcast
Personal audio storytelling project about the unseen sides of student life. 18 episodes, 4.2K cumulative listeners across Spotify + Apple Podcasts.
Volunteer Campaign — Community
Volunteer content marketing campaign over 3 months to recruit new community members. Grew from 1.2K → 4.8K members, engagement rate 7.8%.
Contact
Get in Touch
Want to chat about performance ads, content strategy, or a project collaboration? Drop me an email or DM on LinkedIn — I rarely miss.